People Insight – EN

Hallyu, or the Korean Wave, has become a powerful global influence, transforming South Korea’s tourism industry. This report explores the impact of Hallyu-driven elements like K-Pop, dramas, and beauty products, highlighting their economic contributions and the expanding opportunities within Korea’s tourism sector.

We analyzed the current status and potential of Korea’s senior travel industry through senior tourism-related statistics and trend analysis.

2024 outbound travel trends of South Korea is forecasted, focusing on aspects such as transportation, consumption patterns, and trends in major destinations.